DESIGN CONCEPT for MINI JCW Roadshow
Designed by KRAFTWERK, 2019
Deeply inspired by the commercial, we decided to name the roadshow the same as the video concept of the JCW models.
Two words are able to describe the very core and mood of not only the car but the driver, the feel and the air around this launch.
"Toughest Test" welcomes guests to try their emotions and test their racing skills driving the latest JCW cars.
Deeply inspired by the commercial, we decided to name the roadshow the same as the video concept of the JCW models.
Two words are able to describe the very core and mood of not only the car but the driver, the feel and the air around this launch.
"Toughest Test" welcomes guests to try their emotions and test their racing skills driving the latest JCW cars.
